mijn.jouw.nl

Wat is JOUW® #merk?

JOUW® merk: het vertrekpunt voor mooie dromen en grote stappen. Richting doelen, onderscheid en succes. Om daar te komen, starten we vanuit de basis: je identiteit. Want ken je jezelf, dan ben je werkelijk van toegevoegde waarde voor je bestaande én nieuwe doelgroepen.

Merkstrategie

Dit is waar het begint; je merkstrategie. De bouwstenen van je merk en de uitgangspunten voor alles wat je doet en communiceert. Je merkstrategie bestaat daarom uit een aantal onderdelen die van groot belang zijn. Denk aan je positionering, merknaam en -identiteit en jouw merkverhaal. Geen dikke documenten die in bureaulades verdwijnen, maar praktische tools die je helpen om de juiste koers te varen met jouw organisatie.

Merknaamcreatie

Stap 1; de naam. Een noodzakelijk en kritisch fundament. En sterk bepalend voor je imago.

Merkfamilie/labels

Meerdere namen, labels, merken? Laat ze een win-win situatie creëren voor je als merkfamilie.

Merkverhaal

Een verhaal dat boeiend de drijfveren achter je merk vertelt. We gaan naar de kern en komen achter jouw verhaal.

Merkpropositie

Opvallen, gezien én gehoord worden? Dat begint bij je merkpropositie. Kort en tóch allesomvattend.

Merkwaarden

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Markt- & merkanalyse

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Deel proposities

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Merkidentiteit

Wie ben je? Dat leggen we vast in je merkidentiteit waar je logo en huisstijl onderdeel van zijn. Maar ook een tone-of-voice document en beeldconcept kunnen een belangrijke rol spelen. Een identiteit die precíes uitstraalt wat je wilt zijn in de markt. Een combinatie van elementen die de juiste associatie oproepen en de juiste sfeer neerzetten. Waarin jouw doelgroep zich herkent, zonder in te boeten aan onderscheidend vermogen. Tijdloos en tegelijkertijd eigentijds.

Logo / beeldmerk

Een logo is onderdeel van de visuele identiteit van jouw merk. Het geeft weer wie je bent. Gegoten in kleur, vorm en lettertype.

Look & feel

Je look & feel weerspiegelt wat je doet en waar je voor staat. JOUW® bureau creëert de juiste uitstraling, zodat het totaalplaatje klopt!

Corporatie Identiteit

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Huisstijlmiddelen

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Huisstijl handboek*

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Beeldconcept

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Tone of voice*

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Bekijk meer werk dat wij doen

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november 2022

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Herpositionering KPZ

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oktober 2022

Google Helpful Content Update

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